Content strategy, research, editorial, & digital media
We turn complicated information into useful content.
Soperwritings LLC is a small content business run by Sheldon and Laura Soper. We work with companies and publishers that need clear, accurate content in subjects where the details matter.
Our experience includes website content, research and editing, educational materials, YouTube strategy and scripting, and support for interactive web resources.
What We Do
Content work built around the subject and the audience.
Some clients need a specific piece of content. Others need ongoing help managing years of information across a website, educational materials, or video.
Website Content & Strategy
New pages, content updates, editorial planning, audience research, and improvements to existing website resources.
Research, Writing & Editing
Long-form content, primary-source research, editing, fact checking, rewriting, and ongoing content maintenance.
YouTube Strategy & Scripting
Topic selection, research, scripts, titles, thumbnail concepts, Shorts planning, website integration, and performance analysis.
Education & Assessment
SAT and ACT materials, reading passages, assessment questions, answer explanations, instructional content, editing, and review.
Interactive Web Resources
Content, research, decision logic, and user flow for tools that help visitors understand complicated information or compare their options.
Experience Beyond Writing
We use performance data to help decide what comes next.
Year-over-year growth in views
Year-over-year growth in watch time
Results from an established informational YouTube channel we helped reposition and develop through topic strategy, research, scripting, packaging, and performance analysis.
How We Work
Small by design.
Clients work directly with us. There are no account managers between the client and the people doing the research, writing, editing, planning, and review.
Much of our experience has come through long-term projects that give us time to learn the subject, understand the audience, and stay involved as the content changes.
We also take on individual projects when they fit our experience and capabilities.
Areas of Experience
Subjects where the details matter.
- Education and standardized testing
- Travel and travel documentation
- Government-related consumer information
- Informational websites and digital publishing
- Research-heavy consumer content
We tend to be a good fit for projects where accuracy, clarity, research, and an understanding of the end user matter more than producing large amounts of content as quickly as possible.
About Soperwritings
Two backgrounds that work well together.
Sheldon Soper
Content Strategy, Writing & Digital Media
Sheldon works primarily on content strategy, writing, website content, YouTube, and audience analysis. His background combines education with more than a decade of professional writing and digital publishing work.
His work has expanded from individual writing projects into broader content planning, website strategy, video development, and performance analysis.
Laura Soper
Research, Editing & Educational Content
Laura works primarily on research, editing, content review, and educational materials. Her background is in education, English, and the humanities.
Her work includes source research, long-form editing, instructional content, website content, and reviewing material for clarity, consistency, and accuracy.
Work With Us
Have a project that fits what we do?
We take on ongoing client work as well as individual projects. Tell us a little about what you need and we can determine whether Soperwritings is a good fit.