I was really good at “doing school” when I was a kid. I knew all the ins and outs of the academic world and was able to breeze through most of my coursework. I enjoyed the process of learning new things and pushed myself to understand concepts as deeply as possible. Looking back, there is little surprise that I became a teacher.

Fast-forward to my early thirties when I found myself entering into the world of entrepreneurship as a writer. For all my successes in the academic sphere, nothing in that experience had prepared me for the world of business. In particular, when it came to a critical business skill like marketing, I quickly realized I didn’t even know what I didn’t know.

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