I was really good at “doing school” when I was a kid. I knew all the ins and outs of the academic world and was able to breeze through most of my coursework. I enjoyed the process of learning new things and pushed myself to understand concepts as deeply as possible. Looking back, there is little surprise that I became a teacher.
Fast-forward to my early thirties when I found myself entering into the world of entrepreneurship as a writer. For all my successes in the academic sphere, nothing in that experience had prepared me for the world of business. In particular, when it came to a critical business skill like marketing, I quickly realized I didn’t even know what I didn’t know.
In the 21st century, entrepreneurial skills are crucial to a successful future. Unfortunately these skills are not explicitly taught in schools or addressed by stakeholders in ways comparable to core content mainstays like math, reading, and science. Instead, these skills are often relegated to elective classes or one-off lessons designed to simply address standards without allowing students to wholly unpack them.
Thankfully there are ways for students to acquire this type of knowledge; but, as I have learned on my own entrepreneurial journey, sometimes you just don’t know what it is you don’t know.
So where do you start? To help, here are three marketing skills that most kids are not being taught in school that parents, teachers, and other mentors can start addressing today.